Quick commerce · Delivery · Concept
NawNaw
A quick-commerce app named after its own promise, with every screen traced back to a person who was simply out of time.
The problem
Sometimes the shops aren't open yet. Sometimes they are and you still can't get there, because what you're short of is time, not access. Next-day delivery is no use to someone who needs it in twenty minutes.
The outcome
15 mindelivery promise, made accountable on screen
₦10,000target basket the whole store is designed around
90/dayorders to break even per dark store
ConceptRead the full case study →
The whole idea, in one screen
A store you can read in a glance, leading with time instead of price. Everything else is in service of this.
ETA sits where a discount banner would — you sell time, not price.
Experience
See it in motion.
A quick walkthrough of the core NawNaw shopping experience, from browsing an aisle to tracking a 15-minute delivery.
Home → Aisle → Cart → Checkout → Track Order
The screens that carry it
Six decisions you can see.
Each screen solves one thing. The reasoning behind every call is in the written version.
